You’re a big company, probably with 50+ staff spending a 6 or 7 figure sum on making the right impact in the marketplace with your customers and prospective customers - you’re the MD or Head of Marketing or Sales but you have questions:

• Is my marketing budget working as well as it should? How can I get better results, what elements of the marketing plan should I change or can be improved?
• We’ve made a big investment in our online presence but don’t see the pay-off - what do we need to do to make it contribute profitably to the business?
• CRM and loyalty programmes - we need help on our strategy and tactics to improve performance and measures on our investment in customer retention and cultivation
• Our new product development cycle takes too long and is too expensive - how can I improve and speed up this process?
• Why aren’t we getting better results from direct marketing?
• I’m not happy with the sales process/results, forecasting is always off the mark and I feel we could do better