In a word it's down to - measurement. Good direct marketers conceive, implement, forecast and measure effective campaigns using telemarketing, direct mail, off-the-page, online banners, DRTV, email marketing and sales promotions.

There are many dos and don'ts in this field. Ferryman is experienced in the art, both for B2C and B2B, and will improve results and save money for clients by ensuring that strategy is on target and finding the best creative house to produce the winning concept and execution.

Case Study: Online bank

Issue: Prospective customers sitting on necessary paperwork to fully open accounts

Solution: Conceived and executed a combined direct mail and telemarketing campaign which cost-effectively increased conversion rates through simplifying and demystifying the process for each customer. Results exceeded client expectation using a telemarketing agency and a local creative print house.