|
|
| |
...you need to talk to Ferryman. |
 |
|
| |
For a no obligation consultation, email now on |
| |
mcglade@ferryman.ie |
| |
or phone |
| |
086 8105999 or 4961479 |
|
|
|
We've all seen them in operation for supermarkets, petrol retailers,
telecoms companies, credit cards, etc. but from company points of
view there are always nagging questions. Are they an expense or revenue
centre? Do they pay their way? Are they an admin nightmare or a marketing
dream? Or both? How do you measure their effectiveness?
The golden rule for efficacy of a loyalty scheme is that it must
leverage company strengths and address company weaknesses.
Ferryman uses a model called GROWS to assess and score loyalty schemes
out of which comes very clear signposts on the right strategic and
tactical options to pursue.
|
|
|
|
|
|
Case Study: Credit card company
Issue: Strength of consumer proposition under threat from
competitive forces
Solution: Built a loyalty scheme leveraging hospitality
and leisure industry relationships to fashion a compelling consumer
benefit leading to increased loyalty. Ferryman was intimately involved
in building the programme from defining and planning, to targeting
and negotiating with partners, to systems integration and financial
modelling, to launching to the customer base. The scheme has been
running successfully for a number of years.
|
|
