We all need inspiration at times which is why market research is such a critical part of a marketer's armoury. Why second-guess an issue when you can get a factual reading through research?

The key to using it is to be very clear on what you want to find out, aim for actionable outputs, have an open mind on results but have hypotheses in advance and use professionals to do it.

Ferryman has been involved in testing advertising campaign options, the viability of B2C and B2B business ideas and many other situations. We provide 2 services:

• drawing up the research brief, identifying the best research company to do the work and guiding the work to conclusion.
• Ferryman conducts email research campaigns using its own database. This is a great way to get a fast and reliable read on an issue at reasonable cost.

Case Study: Dublin based diversified security firm

Issue: Needed feedback on a potential new service for ABC1 households in Dublin

Solution: Drew up appropriate sample of people, wrote and despatched questionnaire, co-ordinated responses and produced report all within 1 week. Based on the research the company decided not to invest in the new service.